Top 5 Beauty Retail iOS Apps in Oceania: Q1 2024 Performance

In the first quarter of 2024, the top beauty retail iOS apps in Oceania demonstrated varied performance across downloads, revenue, and active user metrics. Here's a closer look at how these apps fared, based on data from Sensor Tower.

MECCA - Beauty Shopping experienced an interesting quarter with weekly downloads fluctuating significantly. The highest point was reached the week of March 4, with about 18.6K downloads, while the lowest was in late March at around 6.3K. Active users showed a steady increase, starting at 98.8K in early January and peaking at 112.5K in the first week of March.

Sephora - Beauty Shopping saw a decline in weekly downloads, from 8.2K in the first week of January to around 5.3K by the end of March. Active users also experienced a downward trend, beginning at 38.4K and dropping to around 33.5K towards the end of the quarter.

Adore Beauty | Shop Beauty Now maintained relatively stable weekly downloads, with a notable peak of approximately 3.1K in late January. The lowest download count was in mid-March at around 1.3K. Unfortunately, active user data for this app was not provided.

Think Dirty – Shop Clean had a varied performance in weekly revenue, peaking at $732 in early January but falling to as low as $64 by mid-March. Downloads showed a consistent decline from around 1K in the first week of January to 344 in the last week of March. Active users decreased from 8.5K in early January to about 6.7K by the end of March.

CHARLOTTE TILBURY saw a significant spike in weekly downloads in the week of February 19, reaching approximately 1.3K, before settling down to around 809 by the end of March. Active users increased steadily from 2.8K in early January to about 4.4K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.